Responding to customer requests and feedback, Dow Corning launched an all-new online platform. To support the successful launch of this initiative, they commissioned a presentation tool for their sales force.
The design process started with a script that was placed into the notes of the deck—offering the sales force an easy-to-use message to follow and communicate. Brand standards were followed for typography, color and imagery. The global diversity of customer demographics was supported and depicted through carefully selected stock imagery. Simple graphics and iconography were used to add visual interest when calling out specific features and benefits.
The resulting presentation was a resounding success—receiving accolades from the sales force for its ease-of-use, completeness of message and visual sophistication.
Here are a few sample slide layouts, along with a screen shot of slide sorter view of the entire deck.