The Inside Story of Dow Corning® Corporation and its XIAMETER® Brand
A tale of two companies, told through a look back at the history of the parent company and how it saw the need to give birth to a subsidiary as a result of business-model reinvention.
The design process started with a script that was placed into the notes of the deck. Each slide was designed to illustrate what the speaker was scripted to say. The Dow Corning brand colors and typography were combined with the lively, engaging illustrative imagery style of the XIAMETER brand. Custom illustrations were drawn to illustrate specific points detailed in presentation. Slide animations played a key role in the storytelling; adding a much needed dimension of action on-screen as the presenter spoke.