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Brand data story: Product Comparison

The assignment was to design an infographic-style illustrated poster that would communicate the striking differences between the performance of Gates iLok™ and standard staple lock fittings in hydraulic assemblies involved in longwall mining. 

I decided to depict a side-by-side comparison of Gates iLok™ and the standard competitive product. Visualizing the list of challenges down the middle allowed me to tell the full comparison story—ending in a calculation of the significant savings that could be achieved by converting to Gates. 

Both couplings were drawn in Adobe Illustrator using product photos for reference. A combination of stock illustration and icons were customized to further enhance the content. 

This infographic was utilized as a selling tool for Underground Mining targets. It was mailed to mine managers and resulted in increased awareness and identified benefits of Gates new iLok™ coupling compared to standard staple lock couplings. 

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