I partnered with the account team, writers and creative director at Slack & Company, Chicago as lead designer/art director to create elements of this campaign.
The objective of this campaign was to have key influencers meet with sales reps of Gates Corporation, a world leader in industrial engineering and the manufacturing of modular beltings and Gates Poly Chain®, to discuss the benefits of converting to Gates superior products and solutions in meat processing manufacturing plants.
An infographic-style illustrated poster served to remind key influencers of meat processing facility challenges—and how they can minimize the things that add cost or bring down efficiency once they convert to Gates products. This was a tough segment to visualize. I decided to use simple icons to pair with the statistics and to treat each statistic individually. The metal background and knives brought familiar tools of the industry into the mix. Stock illustrations were reworked to design the custom visuals. Actual Gates Poly Chain® image was used as blue border element.
A 3D follow up box mailer engaged highly qualified leads, containing two water-filled bottles—a roller chain in one water bottle and Gates Poly Chain® in another. By the time the mailer reached its destination, the difference between Gates Poly Chain® and roller chains was demonstrated in a forceful, convincing way. The piece proved to the audience how Gates superior products and solutions were an answer to washdown woes and offered the unrealized savings they could gain.