“Quick guide to silicones” educated the XIAMETER website visitors; detailing this unique material and its nearly limitless potential for use.
“For beautiful haicare benefits, think silicones” continued this education with a focus on the offerings and benefits specific to the haircare industry.
The XIAMETER brand featured a bold color palette and a lively, engaging illustrative imagery style that easily lent itself to an infographic. Using existing brand assets and imagery as a guide, custom illustrations were drawn to illustrate specific points detailed in the infographics. Working from a copy document, the facts written for each infographic were blocked out to flow in a logical and readable story. A call-to-action at the end offered the reader a next step and allowed XIAMETER to collect contact information.